Establishing the Global Wildlife Fund as a leader
The Brains’ team embraced an exciting challenge that was right up our alley: establishing a brand that would stand out in the crowded environmental conservation space.
Tag: Branding
Telling teachers about AI
Our campaign for Surface helps lighten the load for overworked teachers
To position Microsoft Surface as the essential tool for modern educators, we highlighted the power of Copilot and Surface’s innovative features to help them streamline workflows and inspire students. That is – help them do more of what they actually want to do. We employed a highly targeted strategy to reach key IT decision-makers in schools along with the teachers who influence purchasing decisions.
Wanthiwa!
Have you ever spent time on Yindjibarndi Country?
Now you can – virtually. Created for Juluwarlu Group Aboriginal Corporation in the Pilbara, the app features a beautiful interactive animated version of the Yindjibarndi Creation Story with voiceover by Wimiya Woodley and Iya Ware. It provides a rich insight into Yindjibarndi song lines going back hundreds of thousands of years, bringing to life their cultural heritage in a highly compelling experience.
Independents Day
Winning political campaigns for independent candidates
We loved working with Zali Steggall and Allegra Spender to design, message and promote their independent bids for the 2022 federal election — and win! These were comprehensive campaigns, using a small but smartly-targeted budget to develop everything from overarching messaging and visuals to new websites, policy PDFs, TVCs, social videos, direct mail, print, digital signage and awareness events.
The future of design sounds beautiful
Launching a new era of acoustic interiors
Building on the new messaging we created, we helped Rockfon launch a new range of completely market-changing acoustic products across the world. This campaign included a successful event launch in Europe and several high-end branding videos, all written, shot, directed and edited by us.
Giving events a signature ID
New brand. New opportunity.
Telstra wanted to use their new brand rollout as a chance to create a unique logo and visual identity for Telstra’s Signature Series – a private executive roundtable event that attracts the top echelons of Australian enterprise. They wanted the event look and feel to convey the premium quality of the speakers and attendees. Brains researched similar events and series for branding inspiration and presented three iterations of the identity.
75 by 35
A campaign to save the planet
When independent MP Zali Steggall wanted to push for an emissions reduction target 2035 Brains launched the cut 75% of emissions by 2035 campaign. As well as building awareness of the need to ramp up climate action, our logo and website have been instrumental in encouraging Australians to cut their own emissions and lobby their MPs to take tougher climate action.
The app that made a splash
How to rule the pool
Pooltrackr started as an in-house idea and turned into Australia’s number one pool and spa management software. Now a fully fledged business in its own right, Pooltrackr’s end-to-end software platform is integrated with major point of sale and accounting software and supports over a million pools. Our designers, developers, coders and creatives built the success of this industry-changing brand, which is now entering US and South African markets.
Get in the game
Locked inside? Unlock your career.
When Microsoft Australia wanted to get more people into Azure AI skills training, we came up with the idea of an online summer school as a way of making good use of lockdown. We put together a cool landing page with career-enticing messaging, then targeted gamers and IT students with videos on Twitch and social. The result? Summer school was over-subscribed and the strategy and materials were picked up by Microsoft globally.
Light that feels good
How to connect feeling with lighting
It’s one thing to ‘see the light’ – quite another to understand how light makes you feel. That’s why we developed a new messaging guide for Signify, all built on the connection between lighting and wellbeing. The guide included value propositions, target audience breakdowns and copy blocks that simplified communications for Signify staff.