Independents Day

Zali Steggall, Allegra Spender & Climate 200

Winning political campaigns for independent candidates

We loved working with Zali Steggall and Allegra Spender to design, message and promote their independent bids for the 2022 federal election — and win! These were comprehensive campaigns, using a small but smartly-targeted budget to develop everything from overarching messaging and visuals to new websites, policy PDFs, TVCs, social videos, direct mail, print, digital signage and awareness events.

8K+

CTR

200K+

views

99K+

completions

10.5M

Google impressions

62K+

CTR

250K

YouTube completed views

Now that’s independent thinking

With the 2022 federal election looming, Climate 200 wanted to promote a more independent approach to environmental policy. We worked with them to refresh their entire brand, messaging and strategy, which we then used to deliver a hugely successful digital campaign that shone a light on the game-changing potential of independent politicians.