Dramatising the power of colour
Colourful acoustic ceilings can change our mood. Tapping into the wellness trend, we named Rockfon’s colourful new range ‘The Colours of Wellbeing’ and elevated the pitch from installers to architects, making acoustics top of mind – not an afterthought. Our inspiring social campaign, beautiful web site, look book and ceiling colour visualisation tool smashed all campaign targets.
This campaign showed the possibilities of Windows 11 devices
Teachers and school leaders are notoriously time poor. So rather than bombard them with tech specs, we developed inspiring messaging that showcased the benefits of Windows 11 for schools. We filmed a ‘day in the life’ video of awesome teacher Labiba Soueid at Minarah College in Green Valley, showing how her school uses Microsoft tech in innovative ways to enhance teaching and learning.
How to rule the pool
Pooltrackr started as an in-house idea and turned into Australia’s number one pool and spa management software. Now a fully fledged business in its own right, Pooltrackr’s end-to-end software platform is integrated with major point of sale and accounting software and supports over a million pools. Our designers, developers, coders and creatives built the success of this industry-changing brand, which is now entering US and South African markets.
Locked inside? Unlock your career.
When Microsoft Australia wanted to get more people into Azure AI skills training, we came up with the idea of an online summer school as a way of making good use of lockdown. We put together a cool landing page with career-enticing messaging, then targeted gamers and IT students with videos on Twitch and social. The result? Summer school was over-subscribed and the strategy and materials were picked up by Microsoft globally.
Motorola Solutions had already digitised the old paper-based system for Australia’s National Heavy Vehicle Regulator. Now they needed us to explain what a difference it made. We created a stunning video and written case study that became the core of a multinational campaign.
Where will the IB take you?
Once we had refreshed the global value proposition and messaging for the International Baccalaureate, we created a global campaign that used video ‘story’ ads to target students, parents, teachers and schools. Our headlines and photography delivered strong clickthrough rates and made this campaign easy to roll out across different markets and languages with outstanding results.
We launched Motorola’s APX NEXT radio – crystal clear emergency comms that can make the difference between life and death. To get it right, we shot original photography and video, which used on a successful landing page, web banners, social content, live webinars and more.
When a brand new beer hit the market, we were there to spread the word. With a new website that’s true blue through and through, we showed how Hughie Beer is not only delicious, but doing good for farmers hit by drought.
We replaced ‘what?’ with ‘why’
Most organisations are stuck explaining what SASE is. We elevated Telstra’s campaign by demonstrating what Telstra’s SASE solutions actually do to help businesses achieve their goals. We supported salespeople with enablement tools and got the message out with a targeted digital campaign. To capitalise on this message, we took customers on a journey to a free, no-commitment network consultation that helped them better understand the benefits and how to seize the opportunity.
Supporting defence decision-making
How do you describe sophisticated technology to high-level military personnel in a way that’s quick and clear, but not patronising? We used video, animation and infographics to bring Microsoft and partner technologies to life, revealing their true value to operational forces.