Have you ever spent time on Yindjibarndi Country?
Now you can – virtually. Created for Juluwarlu Group Aboriginal Corporation in the Pilbara, the app features a beautiful interactive animated version of the Yindjibarndi Creation Story with voiceover by Wimiya Woodley and Iya Ware. It provides a rich insight into Yindjibarndi song lines going back hundreds of thousands of years, bringing to life their cultural heritage in a highly compelling experience.
New brand. New opportunity.
Telstra wanted to use their new brand rollout as a chance to create a unique logo and visual identity for Telstra’s Signature Series – a private executive roundtable event that attracts the top echelons of Australian enterprise. They wanted the event look and feel to convey the premium quality of the speakers and attendees. Brains researched similar events and series for branding inspiration and presented three iterations of the identity.
When a brand new beer hit the market, we were there to spread the word. With a new website that’s true blue through and through, we showed how Hughie Beer is not only delicious, but doing good for farmers hit by drought.
We shot and edited a video with Greening Australia, showcasing their work and the urgent need to heal the land. We also created a beautiful video for the City of Karratha to celebrate the 75th anniversary of the Pilbara Indigenous farm labourers strike for equal pay.
Winning political campaigns for independent candidates
We loved working with Zali Steggall and Allegra Spender to design, message and promote their independent bids for the 2022 federal election — and win! These were comprehensive campaigns, using a small but smartly-targeted budget to develop everything from overarching messaging and visuals to new websites, policy PDFs, TVCs, social videos, direct mail, print, digital signage and awareness events.
Time for a career shift?
With the severe tech skills shortage here and around the world, Microsoft Australia led a global program to outsmart traditional methods of recruitment and tap into hidden potential in existing workforces and empower candidates to access supported and fast-tracked study then connect with employers.
We love tech and education, so helping Microsoft launch Tech Talent Generator was a sweet Venn of our passions. We made intro and explainer vids, plus wrote and designed the website.
The site and videos will roll out globally.
Talkin’ ‘bout an evolution
Thanks to two strategic acquisitions and a new AI joint venture, Telstra had everything they needed to deliver industrial automation – except the messaging and ad campaign. So Brains developed “smart industry made simple” ads, eDMs, hero videos, OOH, campaign landing page and thought leadership for a national campaign and roadshow targeting mining, supply chain, energy and construction.
The impact? Unprecedented media interest and customer leads.
Helping businesses under threat
With cybersecurity a number one business concern, Telstra International wanted to promote their managed security capabilities in a way that made companies think twice. Our catchy campaign tagline, ads and attention-grabbing video were instrumental in driving awareness and conversion. We also created eDMs and presentations to support account-based marketing.
Launching a new era of acoustic interiors
Building on the new messaging we created, we helped Rockfon launch a new range of completely market-changing acoustic products across the world. This campaign included a successful event launch in Europe and several high-end branding videos, all written, shot, directed and edited by us.
A campaign to save the planet
When independent MP Zali Steggall wanted to push for an emissions reduction target 2035 Brains launched the cut 75% of emissions by 2035 campaign. As well as building awareness of the need to ramp up climate action, our logo and website have been instrumental in encouraging Australians to cut their own emissions and lobby their MPs to take tougher climate action.