Tag: Strategy

Zali Steggall

Re-election in Warringah

We loved working with Zali Steggall again to promote her independent bid for the 2022 federal election — and win! Victory was by no means a fait accompli, given how few independent MPs had ever been re-elected in the history of Australian Federal politics.

The comprehensive campaign included overarching messaging, visuals, new website design, policy PDFs, TVCs, social videos, direct mail, print, digital signage and awareness events.

Now that’s independent thinking

Vote independent

With the 2022 federal election looming, community crowdfunding initiative Climate 200 wanted to promote a more independent approach to environmental policy.

Brains was approached by Climate 200 to run a climate-focused advertising campaign with the goal to unseat targeted LNP politicians in the next election.

We worked with Climate 200 to refresh their brand, messaging and strategy, which we then used to deliver a hugely successful digital campaign that shone a light on the game-changing potential of independent politicians.

Independents Day

Winning political campaigns for independent candidates

We loved working with Zali Steggall and Allegra Spender to design, message and promote their independent bids for the 2022 federal election — and win! These were comprehensive campaigns, using a small but smartly-targeted budget to develop everything from overarching messaging and visuals to new websites, policy PDFs, TVCs, social videos, direct mail, print, digital signage and awareness events.

75 by 35

A campaign to save the planet

When independent MP Zali Steggall wanted to push for an emissions reduction target 2035 Brains launched the cut 75% of emissions by 2035 campaign. As well as building awareness of the need to ramp up climate action, our logo and website have been instrumental in encouraging Australians to cut their own emissions and lobby their MPs to take tougher climate action.

Generating a buzz

Time for a career shift?

With the severe tech skills shortage here and around the world, Microsoft Australia led a global program to outsmart traditional methods of recruitment and tap into hidden potential in existing workforces and empower candidates to access supported and fast-tracked study then connect with employers.

We love tech and education, so helping Microsoft launch Tech Talent Generator was a sweet Venn of our passions. We made intro and explainer vids, plus wrote and designed the website.

The site and videos will roll out globally.

All systems go!

Talkin’ ‘bout an evolution

Thanks to two strategic acquisitions and a new AI joint venture, Telstra had everything they needed to deliver industrial automation – except the messaging and ad campaign. So Brains developed “smart industry made simple” ads, eDMs, hero videos, OOH, campaign landing page and thought leadership for a national campaign and roadshow targeting mining, supply chain, energy and construction.
The impact? Unprecedented media interest and customer leads.

The future of design sounds beautiful

Launching a new era of acoustic interiors

Building on the new messaging we created, we helped Rockfon launch a new range of completely market-changing acoustic products across the world. This campaign included a successful event launch in Europe and several high-end branding videos, all written, shot, directed and edited by us.

I’m feeling that ceiling

Dramatising the power of colour

Colourful acoustic ceilings can change our mood. Tapping into the wellness trend, we named Rockfon’s colourful new range ‘The Colours of Wellbeing’ and elevated the pitch from installers to architects, making acoustics top of mind – not an afterthought. Our inspiring social campaign, beautiful web site, look book and ceiling colour visualisation tool smashed all campaign targets.