When Microsoft Australia wanted to get more people into Azure AI skills training, we came up with the idea of an online summer school as a way of making good use of lockdown. We put together a cool landing page with career-enticing messaging, then targeted gamers and IT students with videos on Twitch and social. The result? Summer school was over-subscribed and the strategy and materials were picked up by Microsoft globally.
Summer School and UTS Boot camp Signups
Exams taken by students as part of the campaign
Certifications in Azure, AI ,Data , Security and M365