Light that feels good


How to connect feeling with lighting

It’s one thing to ‘see the light’ – quite another to understand how light makes you feel. That’s why we developed a new messaging guide for Signify, all built on the connection between lighting and wellbeing. The guide included value propositions, target audience breakdowns and copy blocks that simplified communications for Signify staff.

“Pulling together opinions and products from so many parts of the business and then creating coherent messaging targeted at our three audiences has been transformational.”

– Signify