Tag: Copy

Telling teachers about AI

Our campaign for Surface helps lighten the load for overworked teachers

To position Microsoft Surface as the essential tool for modern educators, we highlighted the power of Copilot and Surface’s innovative features to help them streamline workflows and inspire students. That is – help them do more of what they actually want to do. We employed a highly targeted strategy to reach key IT decision-makers in schools along with the teachers who influence purchasing decisions.

 

Total design freedom. In colour.

A compelling celebration of sight and sound

Rockfon’s world-leading Mono Acoustic solution has been enabling architects and designers to bring ceilings to life for years. Now reinvented in colour, Mono Acoustic now gives design visionaries total design freedom, making it easier than ever to create a masterpiece. To launch the new range, Brains developed a visually arresting concept to show that no matter where you get your inspiration from, you can bring it to life in colour with Rockfon Mono Acoustic.

Wanthiwa!

Have you ever spent time on Yindjibarndi Country?

Now you can – virtually. Created for Juluwarlu Group Aboriginal Corporation in the Pilbara, the app features a beautiful interactive animated version of the Yindjibarndi Creation Story with voiceover by Wimiya Woodley and Iya Ware. It provides a rich insight into Yindjibarndi song lines going back hundreds of thousands of years, bringing to life their cultural heritage in a highly compelling experience.

Independents Day

Winning political campaigns for independent candidates

We loved working with Zali Steggall and Allegra Spender to design, message and promote their independent bids for the 2022 federal election — and win! These were comprehensive campaigns, using a small but smartly-targeted budget to develop everything from overarching messaging and visuals to new websites, policy PDFs, TVCs, social videos, direct mail, print, digital signage and awareness events.

Grab a slab

Cheers, mate

When a brand new beer hit the market, we were there to spread the word. With a new website that’s true blue through and through, we showed how Hughie Beer is not only delicious, but doing good for farmers hit by drought.

75 by 35

A campaign to save the planet

When independent MP Zali Steggall wanted to push for an emissions reduction target 2035 Brains launched the cut 75% of emissions by 2035 campaign. As well as building awareness of the need to ramp up climate action, our logo and website have been instrumental in encouraging Australians to cut their own emissions and lobby their MPs to take tougher climate action.

Generating a buzz

Time for a career shift?

With the severe tech skills shortage here and around the world, Microsoft Australia led a global program to outsmart traditional methods of recruitment and tap into hidden potential in existing workforces and empower candidates to access supported and fast-tracked study then connect with employers.

We love tech and education, so helping Microsoft launch Tech Talent Generator was a sweet Venn of our passions. We made intro and explainer vids, plus wrote and designed the website.

The site and videos will roll out globally.

All systems go!

Talkin’ ‘bout an evolution

Thanks to two strategic acquisitions and a new AI joint venture, Telstra had everything they needed to deliver industrial automation – except the messaging and ad campaign. So Brains developed “smart industry made simple” ads, eDMs, hero videos, OOH, campaign landing page and thought leadership for a national campaign and roadshow targeting mining, supply chain, energy and construction.
The impact? Unprecedented media interest and customer leads.

The future of design sounds beautiful

Launching a new era of acoustic interiors

Building on the new messaging we created, we helped Rockfon launch a new range of completely market-changing acoustic products across the world. This campaign included a successful event launch in Europe and several high-end branding videos, all written, shot, directed and edited by us.

Best in Expo

How to stand out from the crowd

Telstra wanted their first-time presence at Gartner Symposium to be noticed. We brought them attention with a creative campaign that played on Gartner’s theme of “Unleash Possibility”. Across the promo video, social ads, landing page, expo stand and speaker content, this mini integrated campaign brought their theme to life and garnered attention amid the conference clamour. Plus, we designed a rad retro t-shirt for the 80s throwback event.