In 2022, Brains worked again with the newly formed Wentworth Independent group, who selected Allegra Spender as their candidate for the federal election. We dubbed her “Wentworth’s Independent”, which resonated throughout the disparate community that makes up the peninsula electorate.
Brains developed the brand, messaging, website, video, advertising and brochures for Michael Regan’s independent campaign for the NSW Legislative Assembly seat of Wakehurst. This campaign saw Regan make history as the first independent to win the seat of Wakehurst.
We loved working with Zali Steggall again to promote her independent bid for the 2022 federal election — and win! Victory was by no means a fait accompli, given how few independent MPs had ever been re-elected in the history of Australian Federal politics.
The comprehensive campaign included overarching messaging, visuals, new website design, policy PDFs, TVCs, social videos, direct mail, print, digital signage and awareness events.
Telstra wanted their first-time presence at Gartner Symposium to be noticed. We brought them attention with a creative campaign that played on Gartner’s theme of “Unleash Possibility”. Across the promo video, social ads, landing page, expo stand and speaker content, this mini integrated campaign brought their theme to life and garnered attention amid the conference clamour. Plus, we designed a rad retro t-shirt for the 80s throwback event.
With the 2022 federal election looming, community crowdfunding initiative Climate 200 wanted to promote a more independent approach to environmental policy.
Brains was approached by Climate 200 to run a climate-focused advertising campaign with the goal to unseat targeted LNP politicians in the next election.
We worked with Climate 200 to refresh their brand, messaging and strategy, which we then used to deliver a hugely successful digital campaign that shone a light on the game-changing potential of independent politicians.
We loved working with Zali Steggall and Allegra Spender to design, message and promote their independent bids for the 2022 federal election — and win! These were comprehensive campaigns, using a small but smartly-targeted budget to develop everything from overarching messaging and visuals to new websites, policy PDFs, TVCs, social videos, direct mail, print, digital signage and awareness events.
Thanks to two strategic acquisitions and a new AI joint venture, Telstra had everything they needed to deliver industrial automation – except the messaging and ad campaign. So Brains developed “smart industry made simple” ads, eDMs, hero videos, OOH, campaign landing page and thought leadership for a national campaign and roadshow targeting mining, supply chain, energy and construction.
The impact? Unprecedented media interest and customer leads.
Building on the new messaging we created, we helped Rockfon launch a new range of completely market-changing acoustic products across the world. This campaign included a successful event launch in Europe and several high-end branding videos, all written, shot, directed and edited by us.
Colourful acoustic ceilings can change our mood. Tapping into the wellness trend, we named Rockfon’s colourful new range ‘The Colours of Wellbeing’ and elevated the pitch from installers to architects, making acoustics top of mind – not an afterthought. Our inspiring social campaign, beautiful web site, look book and ceiling colour visualisation tool smashed all campaign targets.
Pooltrackr started as an in-house idea and turned into Australia’s number one pool and spa management software. Now a fully fledged business in its own right, Pooltrackr’s end-to-end software platform is integrated with major point of sale and accounting software and supports over a million pools. Our designers, developers, coders and creatives built the success of this industry-changing brand, which is now entering US and South African markets.