We were brought on board to support the Telstra Vantage event, starting from brass tacks by creating the overall theme and messaging. It was fantastic seeing our ‘New world. New ways’ tag form the framework for the entire event, especially with guest speaker James Cameron. Our stand, merch designs and Network Transformation Journey tool brought our Adaptive Networks messaging to life as a centrepiece at the event.
When Covid-19 hit, Motorola Solutions wanted to explain to mining operators how their innovative video and radio solutions could help keep everything safe. We built an animation and interactive infographic that quickly showed how it could be done.
With the 2022 federal election looming, community crowdfunding initiative Climate 200 wanted to promote a more independent approach to environmental policy.
Brains was approached by Climate 200 to run a climate-focused advertising campaign with the goal to unseat targeted LNP politicians in the next election.
We worked with Climate 200 to refresh their brand, messaging and strategy, which we then used to deliver a hugely successful digital campaign that shone a light on the game-changing potential of independent politicians.
In 2022, Brains worked again with the newly formed Wentworth Independent group, who selected Allegra Spender as their candidate for the federal election. We dubbed her “Wentworth’s Independent”, which resonated throughout the disparate community that makes up the peninsula electorate.
We worked with Zali Steggall again to promote her independent bid for the 2022 federal election — and win! Victory was by no means a fait accompli, given how few independent MPs had ever been re-elected in the history of Australian Federal politics. The comprehensive campaign included overarching messaging, visuals, new website design, policy PDFs, TVCs, social videos, direct mail, print, digital signage and awareness events.
Brains developed the brand, messaging, website, video, advertising and brochures for Michael Regan’s independent campaign for the NSW Legislative Assembly seat of Wakehurst. This campaign saw Regan make history as the first independent to win the seat of Wakehurst.