Pooltrackr started as an in-house idea and turned into Australia’s number one pool and spa management software. Now a fully fledged business in its own right, Pooltrackr’s end-to-end software platform is integrated with major point of sale and accounting software and supports over a million pools. Our designers, developers, coders and creatives built the success of this industry-changing brand, which is now entering US and South African markets.
When Microsoft Australia wanted to get more people into Azure AI skills training, we came up with the idea of an online summer school as a way of making good use of lockdown. We put together a cool landing page with career-enticing messaging, then targeted gamers and IT students with videos on Twitch and social. The result? Summer school was over-subscribed and the strategy and materials were picked up by Microsoft globally.
Motorola Solutions had already digitised the old paper-based system for Australia’s National Heavy Vehicle Regulator. Now they needed us to explain what a difference it made. We created a stunning video and written case study that became the core of a multinational campaign.
Once we had refreshed the global value proposition and messaging for the International Baccalaureate, we created a global campaign that used video ‘story’ ads to target students, parents, teachers and schools. Our headlines and photography delivered strong clickthrough rates and made this campaign easy to roll out across different markets and languages with outstanding results.
We launched Motorola’s APX NEXT radio – crystal clear emergency comms that can make the difference between life and death. To get it right, we shot original photography and video, which used on a successful landing page, web banners, social content, live webinars and more.
Most organisations are stuck explaining what SASE is. We elevated Telstra’s campaign by demonstrating what Telstra’s SASE solutions actually do to help businesses achieve their goals. We supported salespeople with enablement tools and got the message out with a targeted digital campaign. To capitalise on this message, we took customers on a journey to a free, no-commitment network consultation that helped them better understand the benefits and how to seize the opportunity.
It’s one thing to ‘see the light’ – quite another to understand how light makes you feel. That’s why we developed a new messaging guide for Signify, all built on the connection between lighting and wellbeing. The guide included value propositions, target audience breakdowns and copy blocks that simplified communications for Signify staff.
We were brought on board to support the Telstra Vantage event, starting from brass tacks by creating the overall theme and messaging. It was fantastic seeing our ‘New world. New ways’ tag form the framework for the entire event, especially with guest speaker James Cameron. Our stand, merch designs and Network Transformation Journey tool brought our Adaptive Networks messaging to life as a centrepiece at the event.
When Covid-19 hit, Motorola Solutions wanted to explain to mining operators how their innovative video and radio solutions could help keep everything safe. We built an animation and interactive infographic that quickly showed how it could be done.