Thanks to two strategic acquisitions and a new AI joint venture, Telstra had everything they needed to deliver industrial automation – except the messaging and ad campaign. So Brains developed “smart industry made simple” ads, eDMs, hero videos, OOH, campaign landing page and thought leadership for a national campaign and roadshow targeting mining, supply chain, energy and construction.
The impact? Unprecedented media interest and customer leads.
Building on the new messaging we created, we helped Rockfon launch a new range of completely market-changing acoustic products across the world. This campaign included a successful event launch in Europe and several high-end branding videos, all written, shot, directed and edited by us.
Colourful acoustic ceilings can change our mood. Tapping into the wellness trend, we named Rockfon’s colourful new range ‘The Colours of Wellbeing’ and elevated the pitch from installers to architects, making acoustics top of mind – not an afterthought. Our inspiring social campaign, beautiful web site, look book and ceiling colour visualisation tool smashed all campaign targets.
Telstra wanted to use their new brand rollout as a chance to create a unique logo and visual identity for Telstra’s Signature Series – a private executive roundtable event that attracts the top echelons of Australian enterprise. They wanted the event look and feel to convey the premium quality of the speakers and attendees. Brains researched similar events and series for branding inspiration and presented three iterations of the identity.
Telstra wanted their first-time presence at Gartner Symposium to be noticed. We brought them attention with a creative campaign that played on Gartner’s theme of “Unleash Possibility”. Across the promo video, social ads, landing page, expo stand and speaker content, this mini integrated campaign brought their theme to life and garnered attention amid the conference clamour. Plus, we designed a rad retro t-shirt for the 80s throwback event.
When independent MP Zali Steggall wanted to push for an emissions reduction target 2035 Brains launched the cut 75% of emissions by 2035 campaign. As well as building awareness of the need to ramp up climate action, our logo and website have been instrumental in encouraging Australians to cut their own emissions and lobby their MPs to take tougher climate action.
Pooltrackr started as an in-house idea and turned into Australia’s number one pool and spa management software. Now a fully fledged business in its own right, Pooltrackr’s end-to-end software platform is integrated with major point of sale and accounting software and supports over a million pools. Our designers, developers, coders and creatives built the success of this industry-changing brand, which is now entering US and South African markets.
When Microsoft Australia wanted to get more people into Azure AI skills training, we came up with the idea of an online summer school as a way of making good use of lockdown. We put together a cool landing page with career-enticing messaging, then targeted gamers and IT students with videos on Twitch and social. The result? Summer school was over-subscribed and the strategy and materials were picked up by Microsoft globally.
Motorola Solutions had already digitised the old paper-based system for Australia’s National Heavy Vehicle Regulator. Now they needed us to explain what a difference it made. We created a stunning video and written case study that became the core of a multinational campaign.
We launched Motorola’s APX NEXT radio – crystal clear emergency comms that can make the difference between life and death. To get it right, we shot original photography and video, which used on a successful landing page, web banners, social content, live webinars and more.