To position Microsoft Surface as the essential tool for modern educators, we highlighted the power of Copilot and Surface’s innovative features to help them streamline workflows and inspire students. That is – help them do more of what they actually want to do. We employed a highly targeted strategy to reach key IT decision-makers in schools along with the teachers who influence purchasing decisions.
Rockfon’s world-leading Mono Acoustic solution has been enabling architects and designers to bring ceilings to life for years. Now reinvented in colour, Mono Acoustic now gives design visionaries total design freedom, making it easier than ever to create a masterpiece. To launch the new range, Brains developed a visually arresting concept to show that no matter where you get your inspiration from, you can bring it to life in colour with Rockfon Mono Acoustic.
Once we had refreshed the global value proposition and messaging for the International Baccalaureate, we created a global campaign that used video ‘story’ ads to target students, parents, teachers and schools. Our headlines and photography delivered strong clickthrough rates and made this campaign easy to roll out across different markets and languages with outstanding results.
We loved working with Zali Steggall and Allegra Spender to design, message and promote their independent bids for the 2022 federal election — and win! These were comprehensive campaigns, using a small but smartly-targeted budget to develop everything from overarching messaging and visuals to new websites, policy PDFs, TVCs, social videos, direct mail, print, digital signage and awareness events.
With the severe tech skills shortage here and around the world, Microsoft Australia led a global program to outsmart traditional methods of recruitment and tap into hidden potential in existing workforces and empower candidates to access supported and fast-tracked study then connect with employers.
We love tech and education, so helping Microsoft launch Tech Talent Generator was a sweet Venn of our passions. We made intro and explainer vids, plus wrote and designed the website.
The site and videos will roll out globally.
Thanks to two strategic acquisitions and a new AI joint venture, Telstra had everything they needed to deliver industrial automation – except the messaging and ad campaign. So Brains developed “smart industry made simple” ads, eDMs, hero videos, OOH, campaign landing page and thought leadership for a national campaign and roadshow targeting mining, supply chain, energy and construction.
The impact? Unprecedented media interest and customer leads.
Building on the new messaging we created, we helped Rockfon launch a new range of completely market-changing acoustic products across the world. This campaign included a successful event launch in Europe and several high-end branding videos, all written, shot, directed and edited by us.
Colourful acoustic ceilings can change our mood. Tapping into the wellness trend, we named Rockfon’s colourful new range ‘The Colours of Wellbeing’ and elevated the pitch from installers to architects, making acoustics top of mind – not an afterthought. Our inspiring social campaign, beautiful web site, look book and ceiling colour visualisation tool smashed all campaign targets.
When independent MP Zali Steggall wanted to push for an emissions reduction target 2035 Brains launched the cut 75% of emissions by 2035 campaign. As well as building awareness of the need to ramp up climate action, our logo and website have been instrumental in encouraging Australians to cut their own emissions and lobby their MPs to take tougher climate action.
Pooltrackr started as an in-house idea and turned into Australia’s number one pool and spa management software. Now a fully fledged business in its own right, Pooltrackr’s end-to-end software platform is integrated with major point of sale and accounting software and supports over a million pools. Our designers, developers, coders and creatives built the success of this industry-changing brand, which is now entering US and South African markets.