In 2022, Brains worked again with the newly formed Wentworth Independent group, who selected Allegra Spender as their candidate for the federal election. We dubbed her “Wentworth’s Independent”, which resonated throughout the disparate community that makes up the peninsula electorate.
Brains developed the brand, messaging, website, video, advertising and brochures for Michael Regan’s independent campaign for the NSW Legislative Assembly seat of Wakehurst. This campaign saw Regan make history as the first independent to win the seat of Wakehurst.
When independent MP Dr Monique Ryan wanted to shine a light on lobbying in Australian government, she needed a team who would turn this bright idea into a campaign that would illuminate the public. Brains produced powerful messaging, designed and built the website and delivered a targeted social campaign. All in the name of bringing accountability to political decision making.
We loved working with Zali Steggall and Allegra Spender to design, message and promote their independent bids for the 2022 federal election — and win! These were comprehensive campaigns, using a small but smartly-targeted budget to develop everything from overarching messaging and visuals to new websites, policy PDFs, TVCs, social videos, direct mail, print, digital signage and awareness events.
When independent MP Zali Steggall wanted to push for an emissions reduction target 2035 Brains launched the cut 75% of emissions by 2035 campaign. As well as building awareness of the need to ramp up climate action, our logo and website have been instrumental in encouraging Australians to cut their own emissions and lobby their MPs to take tougher climate action.