It’s one thing to ‘see the light’ – quite another to understand how light makes you feel. That’s why we developed a new messaging guide for Signify, all built on the connection between lighting and wellbeing. The guide included value propositions, target audience breakdowns and copy blocks that simplified communications for Signify staff.
We were brought on board to support the Telstra Vantage event, starting from brass tacks by creating the overall theme and messaging. It was fantastic seeing our ‘New world. New ways’ tag form the framework for the entire event, especially with guest speaker James Cameron. Our stand, merch designs and Network Transformation Journey tool brought our Adaptive Networks messaging to life as a centrepiece at the event.
With the 2022 federal election looming, community crowdfunding initiative Climate 200 wanted to promote a more independent approach to environmental policy.
Brains was approached by Climate 200 to run a climate-focused advertising campaign with the goal to unseat targeted LNP politicians in the next election.
We worked with Climate 200 to refresh their brand, messaging and strategy, which we then used to deliver a hugely successful digital campaign that shone a light on the game-changing potential of independent politicians.
When independent MP Dr Monique Ryan wanted to shine a light on lobbying in Australian government, she needed a team who would turn this bright idea into a campaign that would illuminate the public. Brains produced powerful messaging, designed and built the website and delivered a targeted social campaign. All in the name of bringing accountability to political decision making.
In 2022, Brains worked again with the newly formed Wentworth Independent group, who selected Allegra Spender as their candidate for the federal election. We dubbed her “Wentworth’s Independent”, which resonated throughout the disparate community that makes up the peninsula electorate.
We worked with Zali Steggall again to promote her independent bid for the 2022 federal election — and win! Victory was by no means a fait accompli, given how few independent MPs had ever been re-elected in the history of Australian Federal politics. The comprehensive campaign included overarching messaging, visuals, new website design, policy PDFs, TVCs, social videos, direct mail, print, digital signage and awareness events.
Brains developed the brand, messaging, website, video, advertising and brochures for Michael Regan’s independent campaign for the NSW Legislative Assembly seat of Wakehurst. This campaign saw Regan make history as the first independent to win the seat of Wakehurst.