Hexagon is a global leader in public safety comms and dispatch tools, and has been working with public safety and emergency services agencies in Australia and New Zealand for more than 30 years. But they had limited local presence. With a new product to launch, the marketing team needed to highlight Hexagon as a trusted supplier. So Brains developed a comprehensive digital strategy to build brand awareness in the region.
The Brains’ team embraced an exciting challenge that was right up our alley: establishing a brand that would stand out in the crowded environmental conservation space.
To position Microsoft Surface as the essential tool for modern educators, we highlighted the power of Copilot and Surface’s innovative features to help them streamline workflows and inspire students. That is – help them do more of what they actually want to do. We employed a highly targeted strategy to reach key IT decision-makers in schools along with the teachers who influence purchasing decisions.
Rockfon’s world-leading Mono Acoustic solution has been enabling architects and designers to bring ceilings to life for years. Now reinvented in colour, Mono Acoustic now gives design visionaries total design freedom, making it easier than ever to create a masterpiece. To launch the new range, Brains developed a visually arresting concept to show that no matter where you get your inspiration from, you can bring it to life in colour with Rockfon Mono Acoustic.
How do you inspire a company? We created this atmospheric manifesto video for Telstra Enterprise as an internal communication tool. Using cinematic visuals – a mix of stock and Telstra’s own projects – we fired up all hands for the launch of their new messaging. The team loved the video so much, they asked us to rework it for an external audience.
The video conveys Telstra Enterprise’s key value proposition in an emotive and dynamic way – in only 60 seconds. The video has now been used on social channels and at numerous events and venues.
Telstra wanted their first-time presence at Gartner Symposium to be noticed. We brought them attention with a creative campaign that played on Gartner’s theme of “Unleash Possibility”. Across the promo video, social ads, landing page, expo stand and speaker content, this mini integrated campaign brought their theme to life and garnered attention amid the conference clamour. Plus, we designed a rad retro t-shirt for the 80s throwback event.
With the 2022 federal election looming, community crowdfunding initiative Climate 200 wanted to promote a more independent approach to environmental policy.
Brains was approached by Climate 200 to run a climate-focused advertising campaign with the goal to unseat targeted LNP politicians in the next election.
We worked with Climate 200 to refresh their brand, messaging and strategy, which we then used to deliver a hugely successful digital campaign that shone a light on the game-changing potential of independent politicians.
When independent MP Dr Monique Ryan wanted to shine a light on lobbying in Australian government, she needed a team who would turn this bright idea into a campaign that would illuminate the public. Brains produced powerful messaging, designed and built the website and delivered a targeted social campaign. All in the name of bringing accountability to political decision making.
In 2022, Brains worked again with the newly formed Wentworth Independent group, who selected Allegra Spender as their candidate for the federal election. We dubbed her “Wentworth’s Independent”, which resonated throughout the disparate community that makes up the peninsula electorate.
We worked with Zali Steggall again to promote her independent bid for the 2022 federal election — and win! Victory was by no means a fait accompli, given how few independent MPs had ever been re-elected in the history of Australian Federal politics. The comprehensive campaign included overarching messaging, visuals, new website design, policy PDFs, TVCs, social videos, direct mail, print, digital signage and awareness events.