Tag: Copy

Now that’s independent thinking

Posted on September 18, 2024 by Troy Smith - Uncategorised

Vote independent

With the 2022 federal election looming, community crowdfunding initiative Climate 200 wanted to promote a more independent approach to environmental policy.

Brains was approached by Climate 200 to run a climate-focused advertising campaign with the goal to unseat targeted LNP politicians in the next election.

We worked with Climate 200 to refresh their brand, messaging and strategy, which we then used to deliver a hugely successful digital campaign that shone a light on the game-changing potential of independent politicians.

Allegra Spender

Posted on September 10, 2024 by Troy Smith - Featured, Uncategorised

A winning campaign for Wentworth

In 2022, Brains worked again with the newly formed Wentworth Independent group, who selected Allegra Spender as their candidate for the federal election. We dubbed her “Wentworth’s Independent”, which resonated throughout the disparate community that makes up the peninsula electorate.

Zali Steggall

Posted on September 18, 2024 by Troy Smith - Uncategorised

Re-election in Warringah

We worked with Zali Steggall again to promote her independent bid for the 2022 federal election — and win! Victory was by no means a fait accompli, given how few independent MPs had ever been re-elected in the history of Australian Federal politics. The comprehensive campaign included overarching messaging, visuals, new website design, policy PDFs, TVCs, social videos, direct mail, print, digital signage and awareness events.

Michael Regan