A grand idea

Project: Ultrabook Pro Grand Prix|Client: Intel/Microsoft

Before Intel and Microsoft products can fly off the shelves, they have to get onto the shelves in the first place. To excite resellers and encourage them to stock up with Intel-powered devices, running Windows 8, we built an online campaign around a trip to the Singapore Grand Prix.

Resellers could order POS and online materials directly from the website
Optimised for tablets, smartphones and PCs

After registering, resellers could track their progress and see who has 'pole position'.

Print design
Web development
Accompanying sales guide
Information displayed simply and graphically