International Baccalaureate

Showing that the IB is the best choice for a future-ready education.

As educational thinking evolves and we move toward a more globalised economy, the International Baccalaureate wanted to ensure its messaging was keeping up. BRAINS travelled around the world interviewing stakeholders to research the key benefits of the IB’s programmes and how these benefits could be encapsulated in one powerful phrase supported by detailed messaging. We refreshed their communications suite to reflect their position as one of the best education systems in the world.