Allianz Workers Compensation

This division of Allianz came to us for a smart messaging refresh.

Allianz faced the double challenge of introducing an improved Worker’s Compensation product while legislation was changing. This meant new messaging – and that meant BRAINS. We worked with the management team to develop a new value proposition, new tagline, new value pillars and new copy – all carefully arranged in a messaging document that can be used by any Allianz staff member.