Independents Day

Teals campaigns

Winning political campaigns for independent candidates

We loved working with Zali Steggall and Allegra Spender to design, message and promote their independent bids for the 2022 federal election — and win! These were comprehensive campaigns, using a small but smartly-targeted budget to develop everything from overarching messaging and visuals to new websites, policy PDFs, TVCs, social videos, direct mail, print, digital signage and awareness events.

8K+

CTR

200K+

views

99K+

completions

10.5M

Google impressions

62K+

CTR

250K

YouTube completed views

Now that’s independent thinking

With the 2022 federal election looming, Climate 200 wanted to promote a more independent approach to environmental policy. We worked with them to refresh their entire brand, messaging and strategy, which we then used to deliver a hugely successful digital campaign that shone a light on the game-changing potential of independent politicians.