Brains © 2025
An iconic brand in the making
Global Wildlife Fund
Establishing the Global Wildlife Fund as a leader
The Brains’ team embraced an exciting challenge that was right up our alley: establishing a brand that would stand out in the crowded environmental conservation space.
Brains played a pivotal role in shaping the brand for the Global Wildlife Fund, ensuring the organisation’s vision was effectively communicated and powerfully executed. We guided GWF through a meticulous branding exercise (based on Jungian theory of personality types). After identifying the GWF brand as a fusion of The Sage, The Hero, and The Explorer, reflecting its expertise, impact and adventurous spirit, our art director Troy Smith developed a distinctive visual identity and a compelling website narrative.
“The team at Brains were amazing. They created a brand, a logo and a great website which will help us tell the Global Wildlife Fund story. They took time to understand who we are, produced fantastic designs and ensured all of the practical, functional elements worked smoothly.”
– Atticus Fleming AM, Director
In writing the website, Brains crafted a compelling narrative that proves GWF as a leader in habitat and animal conservation. Brains’ strategic approach, creative execution and rapid delivery has empowered GWF to effectively communicate its mission and position itself as a leading force in habitat and animal conservation.
The organisation is now not only poised to make a significant impact in the environmental conservation space, but to become an iconic brand.
