Positioning Windows 8 for the global education market

Project: Global Education Campaign|Client: Microsoft

Education is one of Microsoft's most important markets. So to introduce Windows 8 tablets to teachers, parents and education administrators, we worked hard to develop simple, clear and engaging copy that would resonate with each. Originally written for Australia, the brochures have been adapted for the global market.

Headlines and copy tailored to maths, science and literature
Clean, clear layout
Compelling headlines and copy

Electronic direct mail for schools.

Web development
Illustration
Writing
Print Design