A big idea for small business

Project: Ultrabook for Business Facebook Contest|Client: Intel

It's slim, agile and powerful - just like many Australian SMBs. So we told a compelling Ultrabook story by asking SMBs to say what made their businesses reflect one of Ultrabook's four key characteristics: responsive, sustainable, smart performing or visually smart.

Intel's 'USB Guy' brought humour to the campaign

Small and medium businesses could enter via a unique Facebook page – and their answers were voted on each week.

Six weekly prizes
Plus major prize for overall best tip
Web Design
Print Design
Branding
Writing

The competition also gave us the opportunity to film three 'My Ultrabook' stories - showcasing how the winners were using their Ultrabooks.

My Ultrabook Story Jay Horton Watch the video
My Ultrabook Story Gary Maserow Watch the video
My Ultrabook Story Raymond Lam Watch the video